• New
• Refreshes and Rebalances for Healthy Manageability
• Sulfate-Free
• For All Hair Types
• Seaweed Extract
• Dermatologist Recommended for Over 60 Years

Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals formula, infused with Balancing Seaweed Extract, gives you weightless softness, shine and healthy manageability.

• Naturally derived cleansers carefully lift away impurities without over-stripping
• Rebalances hair's optimal moisture levels
• Designed with sulfate-free technology for gentle cleansing

Developed by our expert team of scientists and a leading stylist, our Active Naturals formula harnesses the power of nature and science for beautifully healthy looking hair.

Safe for color-treated hair.

Suggested Use

Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and follow with Aveeno Pure Renewal Conditioner.

Aveeno Active Naturals Pure Renewal Shampoo 10.5 fl oz (311 ml)